Global communication is now being reshaped by Artificial Intelligence, according to Marcus Reubenstein, who highlights both its benefits and risks while stressing the urgent need for a governance structure. This framework, he insists, must prioritize human control over AI to prevent unintended consequences.
Global Communication and AI
In the United States, for every one journalist, there are seven public relations consultants, while in Australia, there are three PR consultants for every journalist, making them a major source of content for the media.
These public relations agents lack skills, such as those of journalists, and will rely on AI to do a lot of their work, resulting in AI communication by proxy.
Global communication will continue to rely greatly on traditional delivery, but a lot of the content will be AI-generated, with traditional media audiences getting smaller but still setting the public agenda.
Role of AI in Global Communication
AI is set to play a significant role in global communication. This is due to the rise of social and independent media. Serious independent media channels like The Diary of a CEO have a weekly audience of 30 million. This is more than 100 times the number of people who buy the New York Times.
In the West, traditional media has been the architect of its own demise. This is due to self-censorship, biased reporting, and caving in to corporate interests. These factors have altered the media industry. They have created an opening for AI.
AI means different things to different people, but currently, it is a goal-driven intelligent tool to help humans achieve outcomes with a human mission, and humans must take responsibility for defining the meaning of AI.
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Governance of AI
Global communication is directed by different value systems across the world’s 195 nation states, but the goals of prosperity, stability, and certainty are universal and should be used to create a framework for governance.
The issue of who polices what AI generates and how AI is used is currently decided by individual nations, their governments, regulatory bodies, and in many countries, the courts.
History has shown that the human race always manages to meet its challenges, and with AI, the challenge will be to define the opportunities, identify the problems posed by it, and find solutions.
Future of Global Communication Governance
Marcus Reubenstein believes that alignment of ideas and values is key. He also accepts differences. Making the right decisions will lead to good outcomes. This is for global governance of AI. AI will not replace humans.
AI presents great opportunities for global communication, and finding a governance framework is a challenge that will be met, with the right framework bringing humans closer together, not pushing them apart.
According to Marcus Reubenstein, the key to successful governance of AI is to create a framework that takes into account the different value systems and goals of nations around the world, while also ensuring that AI is used in a way that benefits humanity.
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