If an Instagram business profile shares content aimed at achieving a marketing goal, that’s known as an Instagram campaign. The goal could be general, such as increasing brand engagement or it could be more specific, such as generating a particular number of purchases. On the other hand, if you are interested in LinkedIn campaigns, you can check out this LinkedIn content marketing agency.
Instagram marketing campaigns are of several broad types. Each one is ideal for achieving different goals. Here are 6 of the commonest Instagram marketing campaigns to help you get started today:
1. Awareness Campaign
Your aim during an Instagram awareness campaign is to increase the visibility of your product, service, or business. For emerging brands, this could be a campaign that showcases what’s exciting, distinct, and exceptional about your brand. The higher the number of users that remember your brand, the higher the likelihood they will choose you when it is time to buy.
Instagram is a place where users want to discover and also follow brands. In fact, 90 per cent of Instagram users follow at least 1 business. Furthermore, 23 per cent of users report using social media to see content from the brands they like. That makes Instagram a natural social platform to build brand awareness.
2. Teaser Campaign
If you want to give users a sneak peek at what is coming next, you should use Instagram teaser campaigns. Teaser campaigns are great for building intrigue as well as demand for new products and services.
The key to engaging teaser campaigns is to reveal just enough details to pique the curiosity of your audience. Engaging content is always key on Instagram, but that’s particularly true when it comes to teaser campaigns. The end result should always be stopping scrolling thumbs in their tracks.
3. Cause Campaign
Younger consumers, such as those that dominate Instagram, usually care more about than just what a company sells. Millennials and Generation Z are the most likely to make decisions based on social, personal, or environmental values.
A cause campaign can be great for championing your brand values as well as connecting with a conscientious audience. You could, for instance, promote an awareness day or event or partner with a charitable organisation.
4. Contest Campaign
Instagram contests typically involve brands giving away free products to followers at random. Contest campaigns are hugely influential when it comes to driving engagement. After all, who does not want to win something?
You have the freedom to set the rules for entry that support your campaign goals. For instance, you can ask users to tag a friend as an opportunity for reaching new followers.
5. Engagement Campaign
Engagement rates are generally higher on Instagram than on other social media platforms. In fact, the average Facebook post has an engagement rate of only 0.07 per cent while Instagram has a higher average engagement rate of 1.94 per cent.
Engagement campaigns motivate users to engage with your content. You can measure engagement by tracking the metrics below:
- Profile Visits
To better engage your audience, check your Instagram Insights to find out which content inspires the most engagement. Creating memorable engagement campaigns might look like this:
- Inspiring replies and DMs by adding Instagram Stories Stickers
- Creating saveable content
- Adding calls-to-action to the end of your captions
- Experimenting with various post formats and types
To increase audience engagement, you should consider publishing carousel posts. Carousel posts have an average engagement rate of 3.15 per cent, higher than the 1.94 per cent average for all post types.
6. Sales or Promotion Campaign
Running a sales or promotion campaign on Instagram is a great way to increase conversions. The key to a successful campaign is ensuring that the audience is ready to buy. It is best to run sales and promotion campaigns after building a loyal and engaged following through other campaigns.
Brands typically use sales or promotion campaigns to:
- Boost visibility for existing products
- Promote discount codes or a flash sale