The 2020 State of B2B Influencer Marketing Report covers major B2B manufacturers together with Adobe, Dell and IBM and shows that while influencer marketing is a supply of optimism in the sector, there is uncertainty on how best to capitalise on it. One big factor although is that 5% of brands who run intermittent campaigns rank as “very profitable” — compared to all the time-on campaigns where that determine jumps to 60%. Looking at influencer partnerships with a PR-head on may help you establish their value to you.
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