The digital marketing industry is vast and ready to accept new players. What better time to try your hand in this, shaping it into a profitable career! Studies show that the digital economy in the United States is growing three folds. Those working in the digital industry in America earn roughly $114,275 annually, and they make up more than 72{567fd69ae5fca5cf925dbac1430b5b9883ebac20152f587c5b1e76ec22052953} of the country’s workforce.
You will find the following tips helpful if you are an aspiring digital marketer that wants to have a flourishing career in today’s digital marketing industry.
1. Eagerness To Learn
The digital marketing industry is a cut-throat space. It is fast-growing and with significant competition. Businesses can distinguish candidates willing to learn from those in it only to enjoy the ride. It is an industry in which the players that want to succeed must exude a deep passion and desire to achieve their goals.
2. Stay Updated
The digital space is all about flowing information, and this calls for staying abreast with major players and influential individuals in digital marketing sites and social media. Google, Twitter, and Facebook routinely tweak paid advertising algorithms and platforms, which has many digital marketers busy trying to know and keep up with the latest changes. A few recommendations for websites worth visiting to get helpful information that will help you stay up to date include:
- Content – Hubspot
- PPC – Search Engine Land and PPC Hero
- SEO – Search Engine Land, Distilled, Moz, and SEOGadget
- Social Media – Social Media Today and Social Media Examiner
3. Actively Engage And Network
The different individuals in the digital marketing industry have unique talents and various skill levels. Therefore, you will go far by surrounding yourself with those who are more talented than you. Strive to engage with them and join support networks that will help you get out of binds and open doors to opportunities you might miss if going at it solo. Actively participate in industry conferences, workshops, and meetups in your area. They are opportunities to nurture beneficial relationships with other digital marketers and skill enhancement.
4. Leverage Personal Projects
Get creative and explore the different ideas without relying heavily on the industry leaders’ opinions. Nothing is ever “black and white,” so taking everything with a pinch of salt because this is an industry with many grey areas. What is considered the best practice might not always give the desired results for your business.
Hence, every digital marketer must test out theories using personal projects as they play with various disciplines like Social Media, SEO, Content Marketing, and PPC. Moreover, it is a chance to identify and be accountable for a project’s failure or success.
5. Learn The Industry’s Jargon
As a digital marketer, it would help to familiarize yourself with the acronyms like SEO, PPC, and SEM used in the industry. Not knowing these acronyms can be considered a sign that you are a novice thus have yet to hone your skill for the game to be a contentious player. Grasping the digital marketing jargon is crucial to understand which elements work and analyze the best marketing strategies. If you are looking for a high-quality marketing agency check out Stop Gap.
6. Build A Personal Brand
You cannot be viewed as a digital marketing hotshot if you have no prominent online presence. A company is likely to hire you to help build its online visibility if you can show that you have what it takes (the experience, skills, and proof), which you can showcase using your personal online brand. Therefore, invest significantly in building a robust online presence because it is a potential deciding factor that can see you get or miss job opportunities.
7. T-Shaped Marketer
Moz’s Rand Fishkin often uses this term when referring to a digital marketer’s understanding of various marketing disciplines while specializing in one or two. Arming yourself with a broad digital marketing skillset can have your employers consider you an asset because of your ability to cross over different disciplines. Moreover, you are better equipped to determine the best path to deliver the best results.