When done correctly, a business blog will advertise your business, attract new customers, and position you as an industry leader. Sadly, several companies start blogging without any clear idea of what to write about or how their company would be promoted. As a consequence, without providing much profit, business blogging also takes up time and resources.
Follow these tips to develop a marketing tool that promotes your company and creates connections with customers and colleagues if you have a business blog that is not pulling its weight.
Define Your Audience
Without knowing what kind of individual would see it, you will never run a magazine ad or a TV advert. Similarly, without understanding who your intended followers are, you can never write an appealing blog post.
Such readers should be your target clients, the people who are most likely to be looking for and interested in learning about your business. Take the time to build a reader profile based on what you know about your ideal clients if you don’t have an established audience yet.
Brainstorm Keywords for Each Post
If you want customers to find your website when they search online, you should include relevant phrases that customers could type into a search engine. Brainstorm these phrases (known as ‘long-tail keywords’) before you write each post so you can use them in your writing.
For instance, if your company provides small and medium-sized businesses with accounting services, your clients can search for “small business accounting tips.” Aim for one primary keyword and two or three secondary keywords that are important to the topic you are writing about.
Optimizing Your Posts for Search
Optimizing your online search blog posts (also referred to as SEO or search engine optimization) means incorporating signals that tell search engines what your post is about. They will guide related traffic to your website when search engines read these signals.
Your blog post is designed for search by inserting keywords in the right places. In the post’s title, you can find the primary keyword you pick, at least one heading, and once or twice in the blog posts’ body. For headers and the body of the message, secondary keywords should appear.
They should show as thoroughly as possible when you use these keywords in your message. Do not arbitrarily add keywords or sentences where they do not match organically; this is known as “keyword stuffing” and indicates that your site is not trustworthy to search engines.
Connect the Blog to Your Other Ads
Blogging is still a form of marketing, although its influence is mostly indirect. To have the most substantial possible impact, you should aim at connecting it with your overall marketing strategy.
Also, add it on your blog if you are promoting a sale on your social network or email marketing. Put it in a blog post and provide a connection if your company is listed in the media or you appear on a TV spot or radio show so that visitors can see such appearances. Your blog can change along with them if you rebrand your company or alter your website.
Will you launch a product? Write several blog posts on relevant topics and publish them in the weeks leading up to the launch to build awareness and help clients understand how they can profit from the new product. Also, invest your time in searching for various benefits of hiring freelancers. Freelancers can help a lot in terms of the relevant topics to write.