When done correctly, a business blog will advertise your business, attract new customers, and position you as an industry leader. Sadly, several companies start blogging without any clear idea of what to write about or how their company would be promoted. As a consequence, without providing much profit, business blogging also takes up time and resources.
Follow these tips to develop a marketing tool that promotes your company and creates connections with customers and colleagues if you have a business blog that is not pulling its weight.
Define Your Audience
Without knowing what kind of individual would see it, you will never run a magazine ad or a TV advert. Similarly, without understanding who your intended followers are, you can never write an appealing blog post.
Such readers should be your target clients, the people who are most likely to be looking for and interested in learning about your business. …